We're no longer satisfied running our optometry practice the way everyone is used to, hampered by the insurance companies' limitations. So, we've stepped outside the box.
We want you to come to our Athens, TN, eye doctor as often as you need, with no copays. We'll check your eye health with Optomap® instead of routine dilation. You'll enjoy a digital refraction for determining your glasses and contact lens prescriptions.
We've made it all amazingly affordable so it works for everyone, whether you have vision insurance or not. Dr. Selander is dedicated to providing you with the eye care you need and want in Athens, TN.
The truth is, you don't need "vision insurance" to afford an eye doctor or eye care. In fact, when it comes to your actual eye care services, vision plans cover nothing more than a portion of one routine vision exam per year. And that's not good enough!
We are not satisfied with providing a routine eye exam and nothing more. Your eyes should receive much better care than that, and you don't need to pay extra for it!
The cornerstone of our Direct Eye Care model is our Membership plan. A year of our Direct Eye Care Membership is cheaper than a single, typical eye exam. The Membership is a subscription for free eye care, including all your exams, office visits, and other primary eye care needs.
Consult our Athens, TN eye doctor, Dr. Eric M. Selander, OD, when you need eye examinations for glasses, contact lenses, and disease detection. We are excited to provide non-dilated retinal imaging at no additional fee! Put your confidence in our 25 years of extraordinary eye care experience.
Dr. Eric M. Selander, O.D. is fully licensed and board certified and maintains ongoing education to stay abreast of the latest trends in the optometric field. Read on to learn more about our staff.
Dr. Selander has been practicing optometry since 1999, and opened our current Athens office in 2005, where he has practiced full-time since. In 2019, he took the bold step to adopt a Direct Eye Care approach. 'Now I work for my patients, not insurance companies,' he often remarks. Direct Eye Care allows him to spend more time with each patient, caring for their needs rather than satisfying insurance companies' demands, while also reducing patients' costs. His patient-first approach has been rewarded with Best-of-the-Best nominations in 2019, 2020, and 2021.
Liberty Eye Care is a family affair! Dr. Selander is joined by his beautiful, gregarious wife, Erin, as office manager. She wears a multitude of hats, from receptionist to technician to contact lens trainer in order to keep the practice running smoothly!
And, we're excited to have Sherry Seymour join our staff in 2023 as both a receptionist and optometric tech! We're confident you will enjoy her help as much as we have.
Monday
9:00 am - 3:30 pm
Tuesday
8:00 am - 5:00 pm
Wednesday
8:00 am - 3:30 pm
Thursday
9:00 am - 6:00 pm
Friday
8:00 am - 5:00 pm
Saturday
Closed
Sunday
Closed
